“The hardest part of improving your fitness and nutrition is finding someone that understands why you struggle.” And the best person who can help you overcome this struggle is someone who has helped prominent and successful people overcome the same struggle themselves. 

Born Fitness is one of the leading brands when it comes to getting back in shape and taking care of your overall health and wellness. And the man behind this is Adam Bornstein. Adam is a nutrition advisor for LeBron James, Cindy Crawford, Lindsey Vonn, and Arnold Schwarzenegger. He's also the founder of Pen Name Consulting, the former Chief Nutrition Officer at Ladder, and the Vice President of Nutrition for FitOn, the largest fitness app in the world.   

With candor and authenticity, Adam unravels the layers of his career evolution and shares pivotal moments that shaped his path. Discover how to become so exceptional that clients can't ignore you, drawing from Adam's rich experiences in working with industry giants like Tim Ferris and managing Arnold Schwarzenegger's media infrastructure. 

The episode isn't just about professional success; it delves into the human aspects of keeping people engaged in your product, dismantling the illusion of a magic solution, and why Adam wrote the book, "You Can't Screw This Up." 

The conversation extends to the challenges of nutrition education and practical solutions to issues of cost, convenience, and compliance. As the episode unfolds, listeners gain access to Adam's strategies for setting up for success, adding layers of authenticity and wisdom to the narrative.

What We Discussed:

  • 00:00 Intro
  • 01:03 Adam retells his journalism journey and how he became a fitness editor
  • 09:23 The leap you can take if you keep pursuing your goals
  • 14:22 Everything is evolving and so does the men’s health industry
  • 19:14 Reflecting on being a negligent parent
  • 27:57 Feeling unwelcomed in an event where Adam and Mary met
  • 36:17 Working with Tim Ferris
  • 40:28 Be so good that prospect clients can’t ignore you
  • 44:22 Managing Arnold Schwarzenegger’s daily media infrastructure
  • 47:22 Tips to keep people interested in your product
  • 52:09 When the customer acquisition cost is too messed up
  • 56:38 There is no magic pill to make things work
  • 01:02:44 Why did you write the book?
  • 01:14:00 The way people are educated about nutrition is so backwards
  • 01:20:31 You Can’t Screw This Up was the perfect title
  • 01:21:33 Addressing issues about cost, convenience, and compliance
  • 01:22:56 How do you set yourself up for success?

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December 20, 2023 — Mary Shenouda